Designing with Analytics Insights: Because People Lie

Users Lie

Why integrate analytics in your software designs? Because sometimes, users lie.

It’s not always on purpose, in fact, most of the time it’s not on purpose.

For a majority of people on earth, our memory recall is just straight up flawed.

We have conducted studies in the past in which folks would tell us they use a feature on a daily basis, only to find when we pull analytics that they are using the feature MAYBE every 3-6 months.

Could it be a misunderstanding on the part of the participants around which feature we’re asking about? Yep. Could it be that they just feel like they use the feature way more than they actually do? Yep again.

Analytics It Up

Integrate analytics tracking everywhere you can. Google Analytics makes it extremely easy to record custom click events. Toss some of those click events on tasks you want more information about, and you’ll have a goldmine of data to draw from.

Don’t Limit Your Research Methods

Should analytics tracking be the only form of user research that your company relies on? Absolutely not. Analytics data can answer very specific questions and help you track trends.

It cannot tell you WHY the data is coming in the way it is. You need to perform user research with real, live people as well. Mixing and matching your methods will help develop a more complete picture of what your clients are doing and the problems you need to help them solve.

Advertisements
Tagged , , , ,

One thought on “Designing with Analytics Insights: Because People Lie

  1. […] This post was originally published at UserExperienceRocks.com. […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: