Designing with Analytics Insights: Because People Lie

Users Lie Why integrate analytics in your software designs? Because sometimes, users lie. It's not always on purpose, in fact, most of the time it's not on purpose. For a majority of people on earth, our memory recall is just straight up flawed. We have conducted studies in the past in which folks would tell us... Continue Reading →


HotJar’s Viral Marketing Campaign Is Brilliant

As a designer, sometimes I see a product and a ray of light shines down on it from heaven. I just had one of those moments this morning when Tom Kerwin (@uxdesigntom) introduced me to the epic-ness that is HotJar. Curious? You can check it out and sign up here: After I got insanely excited... Continue Reading →

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