How a Tragic Car Accident Made Writing the Cornerstone of My Career

(TLDR: Do the things you love and the things you dream of now. Don’t put them off.)

I was recently asked about the path I took to turn writing into a career. Talking about it makes me feel physically sick, so I decided to write about it instead.

Flashback to my undergrad at Penn State. I had to take an GenEd English class and wound up with a professor who was a classic hipster. He was also incredibly creative, and his writing was truly inspiring. I started the semester with meh grades. Midway through, I got into a groove and started to grow thanks to his feedback, and began to really enjoy our assignments. By the end of the semester I was totally into it, loving having the opportunity to write. I’d always enjoyed writing, even as a child, but for the first time I realized it brought me real joy.

When I went to pick up my final paper, my professor said, “Have you ever considered writing for a living?”

I had never even remotely considered turning writing into a job. I told him I’d considered submitting articles to magazines like Cosmo in the past, but that I’d chickened out and never mailed (yes, actual real mail, I’m that old) any pitches, and that writing for a living was a pipe dream since I had to support my daughter and myself on one income.

He rolled his eyes and explained that there were OTHER writing jobs outside of magazines and newspapers, like writing textbooks for schools, that paid well and had full benefits. I thanked him for the feedback and for having faith in my abilities, and then tried to dismiss the thought as soon as I left the room.

But that thought festered in the back of my mind. I loved writing. What if I COULD get paid to write?

Years went by, and I took on odd jobs to pay my bills, and told myself that someday when I retired I’d start writing.

I started working for a tiny startup in my hometown, doing software training. I started writing some of our training materials, and had a blast. That professor’s voice was whispering in the back of my mind that I was getting paid to write. But the writing was part time, I told that little voice that this didn’t count, and again that I’d start really writing when I retired.

Four years into my job as a trainer, my best friend in the entire world (who also happens to be my cousin, but is more like a sister) was in a terrible, terrible car accident.

She was in a coma. She had died in transit while being life flighted, but they were able to revive her. Her arm had been severed but was able to be reattached. They didn’t know if she’d make it through the day.

I got the call at work and fell to my knees sobbing hysterically. I had always thought that saying “I fell to my knees” was an overly dramatic way to write that you were deeply upset. That day I discovered that when you hit that level of fear and devastation, you literally lose control of your center of gravity.

My coworkers didn’t know what to do, I was typically a smiley, happy go lucky person in the office. I was a completely disastrous mess. I pulled it together enough to pick myself up off the floor and went into a meeting room and locked the door and completely lost it.

Our HR director eventually knocked on the door of the meeting room, peaked her head in and fearfully asked if I was ok. I told her I wasn’t ok at all, and that I needed to leave immediately. She asked if I was going to be ok to drive, and I told her I would. I gathered my stuff up, red faced and shuddering and got into my car.

I started driving, and was shocked to suddenly find myself in the drive-through at Chick-fila. I don’t remember driving there, I had blacked out. I was trapped in the lane and had to keep moving forward to get out of the parking lot.

A perky voice popped up through the speaker asking for my order. I mumbled something barely audible. She asked me to repeat it and I mumbled it again, feeling so guilty for buying food when the world was crashing down around me. When I got to the window to pay, the cashier looked at me, looked down and pulled out a stuffed cow.

“You look like you could use a smile,” she said, and handed me the stuffed animal. That random act of kindness snapped me out of my brain melt stupor. I thanked her and got back on the road, brain reactivated. I still think of that day every time I visit a Chik-fil-a.

I went home and packed up, got my mind straight and picked up my daughter from school. I told her we were going to visit our family, and that her Aunt was in the hospital so I’d be visiting her there. It was a 4 hour drive. The entire way, I kept wondering if I’d be too late, if she’d be gone. If she’d be awake. I dropped my daughter off with my mom, and headed to the ICU.

What I walked into was far, far worse than I had imagined. My Aunt and Uncle were gripping their chairs in the waiting room, white knuckled, faces red from crying all day. My Aunt was battling cancer, and popped her chemo therapy drugs with some water, the only thing she could keep down at the time. We’ve talked about the experience since, and she doesn’t remember who came to visit and say hello and check in. She was just in a daze. The nurses told me I could go back to see my cousin. Their tone came across as an invite to say my goodbyes. Her brain swelling was so severe that they didn’t know if she’d make it through he next 48 hours.

I used hand sanitizer at the nurses request (the smell still turns my stomach to this day) and walked into the room to find her hooked up to a ventilator, a trach sticking out the front of her neck, her arm covered in blood tinted gauze, draped in an ice blanket, since her body couldn’t regulate it’s own temperature. The silence in the room was horrifying—it was only interrupted by the hum of the oxygen machine forcing her lungs to inflate. I tried not to panic.

The nurse told me that the best thing I could do was talk to her, but to try not to sound scared or cry. She said if I needed to lose it that I should do that in the waiting room where she couldn’t hear it. I asked if I could hold her hand, and the nurse said it was fine.

I sat down and started talking to her like I would have if she could respond. I told her about the drive and the traffic, and that Kayla (my daughter) wanted me to tell her she said hi. I told her that it was great to see her, and that she could use a less intense way to get me to visit next time. I talked about the weather, I talked about how much we loved her, about her nieces sending her pictures and cards. About how I couldn’t wait to talk to her when she woke up.

My Aunt came in (we took turns spending time in the room, one at a time) and I went to the bathroom and sobbed. I stayed that day, into the evening. My Aunt and Uncle remained in the waiting room that night getting hourly updates from the medical team.

That night I got a hotel room for me and my daughter, and when I got up the next morning she went with my mom again, and I went back to the hospital. It had been touch and go through the night, but she kept fighting.

I stayed through the day and evening again, and the nurses encouraged my Aunt and Uncle to get some sleep. They had found them a room in the hospital where they could get a few hours sleep. They’d been up for over 48 hours at that point.

I didn’t tell them it was happening, but I went to my car and slept in the parking garage.

Have you ever slept in a parking garage? This one in particular sent an ice cream truck through blaring Christmas music every 45 minutes, apparently to discourage people from sleeping in it. At first I thought I was hallucinating the music due to lack of sleep, but it was really actually happening. In retrospect it was an extremely dangerous, stupid thing to do, but I was so out of it at the time that it didn’t register.

I ran out of days off, and had to go back home. A week went by, and she was still in the coma, fighting for her life. I told my boss that I needed to go home to support my Aunt and Uncle, and that if they needed to fire me as a result I completely understood. In response our CEO enacted a new policy that permitted coworkers to donate days off to other coworkers. My incredible co-workers came together and donated 3 full weeks of leave. I’ll never, ever forget their kindness.

I headed back to the hospital immediately and my daughter went back to stay with Grandma.

Going into the second week my Aunt asked if I could go to my cousin’s house to get her iPod and one of her blankets. The nurses mentioned that familiar music can be soothing for coma patients.

She gave me the set of keys my cousin had given her in case of an emergency, like her locking herself out of her house. This was definitely not a use case that she’d considered.

I got to her house, unlocked the door, and felt sick. Everything was as it always was. It was the house I’d spent Christmas holidays and the 4th of July visiting for years. It was the house we laughed in, cried in, watched movies in, celebrated in… and it was empty. I went into her bedroom, looking for her iPod. A book I’d lent her was on the nightstand. I ran to the bathroom and vomited. I cleaned up and ran out of the house, locking the door behind me. I got into the car gasping for breath and gripped the steering wheel hard. I knew that she might never see that house again, be in that house again, or even wake up again. I lost it. Again.

A week later back at the hospital, it was nearly closing time—visiting hours were nearly over. The nurse let me in, and told me she’d let me stay late that night, but that when the next shift started, I’d have to leave. She said that talking to her was still the best way to help her find her way back. She’d been in a coma for 13 days.

I held her hand and I talked about the vacations we went on as kids, reminded her of the time I felt into a ball pit and got tangled in a net and hung upside down. I talked about the time we went ice skating in an indoor ring and she fell, and we were sure she broke an elbow, the times we went go cart racing, to water parks, the time my Aunt chewed us out because we were boogie boarding and drifted down the beach and scared her to death. The time we went boating and got stuck on a sandbar for 3 hours until the coast guard came to rescue us.

And then I told her that when she woke up, as soon as she was well enough I was going to take her to Ocean City MD, to vacation in the condo we used to stay in when we were kids. I told her we’d see dolphins from the balcony and lay out in the sun, and eat funnel cakes on the boardwalk. I promised her that it was happening.

And she squeezed my hand.

I yelled for the nurse and told her what had happened. The nurse smiled and said she believed me but that it was time for the shift change and I’d have to leave.

I went to the hotel that night full of hope.

The next morning I got to the hospital and found her with her eyes open, propped in a chair. She couldn’t speak, she was glassy eyed and not functioning but her eyes were open. The only day I’ve ever had that compares to that level of happiness was the day my daughter was born.

They told us that due to her traumatic brain injury, she may not know who we were when she fully came out of the coma and she may never speak or walk again. But it didn’t matter to us. Her eyes were open. And she was alive.

2 months in an intense (amazing) rehab facility followed. My Aunt and Uncle stayed with her every minute of the way, supporting her and cheering her on. As I mentioned my Aunt was battling cancer at the time, and continued treatment throughout this time. She is one of the strongest people I’ve ever, ever known.

I came to visit Thanksgiving weekend at the facility. I didn’t know what to expect. I walked in with phone in hand to show her a photo album I’d put together of memories of us growing up. I didn’t know if she’d remember me or not, and the thought made me physically sick. As I flipped through the photos in the album she smiled. I got to a picture from Canada, and she said through her trach, “Oh, that was the day it rained! You were wearing a tie dye shirt, and we went on a trampoline and had to change because we got soaked!”

I teared up and tried not to bawl my eyes out. Not only did she remember me, she remembered tiny details from our lives. She had come back to us. I went home elated.

She had set a goal to come home from the rehab center by Christmas. She had to relearn how to sit up, stand, swallow, eat, speak, walk, and hold things in her hands. And SHE. DID. IT. She worked her tail off and made it happen. She fought every second, practiced every second, and didn’t let ANYTHING get in her way. Her doctors were absolutely stunned. Her recovery was a legitimate miracle, it shouldn’t have been possible due to the severity of the injuries she’d sustained.

Why did I just go into extreme detail about an absolutely horrible experience in my life?

After I returned home, a job opportunity opened up to help our development team write product copy during a product revamp. So I hopped in, and started writing for a living. That led to an opening for a Content Strategist and I jumped at the chance. Why? Because the experience with the accident made me realize that waiting for retirement to do something I’d wanted to do my whole life was ridiculous. Who knew if I’d ever even REACH retirement. No day is guaranteed.

Working as a Content Strategist with our design team was what made me fall in love with UX. I started blogging too. More writing for a living. Eventually I transitioned to UI design thanks to our team of amazing designers that mentored me every step of the way.

That led me to my job at InVision, the opportunity to be a full time UX & Content Strategist at a company I absolutely loved. And I kept blogging.

I also started writing a novel.

Fast forward to now. She is fully, 100% recovered. It’s a truly a miracle. Her doctors were baffled by the speed of her recovery due to the severity of her brain injury. She was always a fighter, someone who never gave up on her goals. But the entire medical team was stunned when she strolled back in to say hello, and thank them for saving her life.

Before the accident she had always dreamed of owning her own business. She’s now a full time beautician and owns her own extremely successful shop called “Dream Big Salon”. She returned to us, as herself, and immediately started working to make her dreams a reality. She’s just as brilliant, funny, kind, brave and caring as she always was. She inspires me every single day.

I’m currently in a role as Senior Manager of Design Community Partnerships at InVision that lets me combine all of the things I love most: Connecting with the design community I love so much every single day, writing about the things that inspire me, and learning from people I’ve idolized my entire career. I couldn’t have dreamed up a more perfect role if I tried.

So there you go. That’s how writing became the corner stone of my career. In closing, a quick thought:

You need to live your life. Do the things you love, and the things you dream of… right now.

AI, Machine Learning and Computational Design: How the products you design today are shaping your future

Now more than ever, you have the opportunity to actively design and manifest the world you want to live in.

I sat in on a webinar on computational design with the absolutely brilliant John Maeda and Leah Buley today. This post is my stream of consciousness response.

John brought up the fact that AI is an incredible thing, with endless possibilities, and talked a bit about how we need to shift our current approach to educating the designers of the future.

It got me thinking about traditional design education. John joked about needing to start with a clean slate.

In the past, design education taught a foundation in design principles that are still important today. Then you were taught how to use tools. Then you combined the principles and the tools and you were able to make a living being a designer by kicking out physical deliverables.

The breakneck speed at which tools and technology are changing has caused a huge rift between education and becoming a design practitioner. Focusing half an education on tools isn’t helpful. The tools you’re taught to use in your first year will be completely out of date (and may not even still exist) by your 4th year. Education needs to focus on teaching designers to think. The problems they’ll be designing solutions for when they graduate likely don’t even exist yet.

John mentioned a brain teaser during the session. It goes something like this: A lily pad doubles every day. In 28 days the pond will be completely covered. How many days will it take for the pond to be half covered? People often answer the 14th day, but in reality, it’s the 27th.

He likened AI and machine learning to to those lily pads. We’re building up speed, creating all of these tools and optimizations and process improvements at an incredible rate. He likened computational design to “The Upside Down” circa Stranger Things. This network of machine learning data is lurking just under the surface, growing in data points every second of every day. There are some amazing things coming out of it, like helping people design solutions that contribute social good. There are also some not so amazing things coming out of it. Regardless of the intent of the people focused on enhancing machine learning, all of the puzzle pieces are falling into place. Right now, we’re so optimized that a small break in a workflow, a tiny miss, can take down entire systems. And this trend of machine learning and AI optimization is only going to continue.

There is going to come a day when we jump practically overnight from a set of rapid enhancements to a fully technology driven, completely digital, AI and machine run society in first world countries and beyond. The half lily covered pond will explode overnight.

Machines are already “creating art”. We have AI creating realistic photos of imaginary people. I’ve purchased products from Facebook ads more often than I’d like to admit. The algorithms are increasingly intelligent. We joke and write fiction about a future overrun by robots and artificial intelligence. But to John’s point, the leap has begun as a steady incline, with an immanent rocket explosion to follow.

As designers, our role has already evolved from being individuals who learn how to use a tool and create a deliverable, to being tasked with a problem at needs to be solved, and digging deeply to uncover the underlying issues that are creating the problem. I work at InVision, and when I started here we just had a prototyping tool. It was a brand new, cutting edge concept and exceptionally powerful. It cut out the hand coding that was previously required to bring a product to life for testing. Over the 3.5 years I’ve been with the company, we’ve grown from just being a prototyping tool, to a company that has built an entire suite of tools for team centered product design based on cross company collaboration.

Design thinking has been widely adopted across industries because identifying problems and designing solutions that benefit companies across teams is a key to market success. The screen is the most important place in the world, as Clark Valberg points out, whether it be a computer screen, a phone screen, a watch screen, or an eye implant that analyzes everything around you in real time, turning your whole world into an interface screen. Being a designer is no longer about just making graphics for those screens. It’s about building products that move past what is needed today, to what we need for tomorrow.

It’s looking holistically at product design from a company perspective, rather than a screen by screen perspective. I feel incredibly fortunate to work for a company with senior leadership that plans for the “next next” instead of what we need to get by today.

So how can designers ensure that the work we do today will make a better tomorrow? We’re designing our future every second of every day. We need to be mindful about what we put out in the world, because machines are learning from everything we post. Every comment that’s made. Every photo posted. Product decisions you make now hold more long range power than ever before. It’s an incredibly exciting time to be part of the design industry. The future is a crazy terrifying beautiful place, and the impact designers have now is multiplying exponentially behind the scenes.

So, my point? Be mindful about what you put out into the universe, now more than ever. Make your products accessible and inclusive. Ensure that the imagery and videos and language you use in your products represents a diverse population. The things we make a priority now, are the things machine learning will use to shape the future later.

Giant thanks again to John Maeda and Leah Buley for a session that blew my mind and inspired this post. It’s amazing how 45 minutes observing 2 genius’s interacting can impact your ideas around how to help make sure the future is what we hope for, not something to fear.

There comes a point in every designer’s life when it’s time to look for a new gig

Photo of a woman in a baseball cap on a ledge looking out over a river between 2 mountains

That new position may be a promotion. It may be a hop to another company. It could be due to a downsize and a layoff. Or your role may have shifted into something you’re not passionate about, or that isn’t giving you the opportunity to grow professionally. Regardless of the reason, you can’t stay in the same role your entire life. (Well I guess you could, but where’s the fun in that?!)

When the time to jump strikes, and you’re ready to start searching, the job application process can be completely paralyzing.

Why? Because if you flip through designer job postings you’ll encounter bulletpoint requirements ranging from Graphic design to interaction design to front end development to user research to usability testing, IA and content strategy. What’s the result of this crazy range of requirements? Designers suddenly feel under qualified.

I had a chat tonight with someone who works at a huge corp. In the past year the person grew their design program from nothing to a fully functional design thinking focused org. This person is a legit rockstar.

Unfortunately their team was axed during a huge layoff, so this person was put in a position in which they could either accept a role building out a brand new product team in another division from scratch, including creating their entire design system, workflows and processes, or the person could take a few weeks severance and search for a new job.

This extremely experienced, incredible designer told me that they were feeling inadequate and not skilled enough to take the position. They also expressed feeling the same when they reviewed other job posts. I was STUNNED.

They said they didn’t have enough experience in all of the other areas of design to feel comfortable taking on the gig.

So here’s the thing. There are about 3 people in the entire design industry that are truly experts in every single area of design.

It’s crazy to expect that of any one human. If a company is looking for a single generalist who is an expert in every area of design, they’re nuts. At best people who specialize and have adequate knowledge in other areas will apply, and possibly kick out some rapid studying and learning to polish areas they’re weak in.

Experts in some areas of design with tons of experience in their specialty are feeling the same way that new and intermediate designers feel looking at new job descriptions.

Seeing all of those requirements tossed together makes a majority of people applying for the same jobs you’re looking at, even veterans, feel just as under qualified as you feel. Especially veterans who’ve been using older tech and languages. Don’t let it get you down.

If you’re really passionate about a gig with a wild job description, apply and then clarify the daylights out of the job requirements when you get into the interview.

Be clear about your existing skill set and the areas you hope to grow in during your interview.

Sometimes companies just rattle off a grocery list of buzzwords they’ve seen other companies use in their job requirements list without actually understanding what they mean.

Next up on the job application fear list: There will almost ALWAYS be something in the job requirements list that would push you professionally and that’s a GOOD thing. When you’re looking for a new job, don’t apply for a job doing only the things you’re amazing at.

If there is nothing in the job description that you’re a little uncomfortable with, you’re not applying for the right job.

Career progress takes professional growth opportunities.

If you’re always the most skilled designer in the room, you’ll never grow.

Apply for jobs that will help you reach your long term professional goals, not jobs that will only allow you to do the things you’re already extremely skilled at.

Last up, unfortunately for people in our industry, when you come into a company at an entry level salary, it can be nearly impossible to get an internal pay raise that matches your skill set once you’ve really grown professionally and gained more experience.

There are of course exceptions to this rule, but a majority of the time you need to job hop to land a raise that aligns with your enhanced skill set.

Obviously money is never the most important aspect of a job (unless you really need it), but being paid less than you’re worth is a garbage situation.

If you really like your team, give your company the opportunity to resolve the salary issue, but if they refuse, start searching for other opportunities.

The tech industry is a little weird in that job hopping is seen as normal behavior. A year or two at a company at the beginning of your career followed by a jump is the norm.

I could ramble on all night about this topic, but I’m going to wrap things up here.

Don’t get overwhelmed, just embrace the fact that you’ll never know everything there is to know about design — none of your peers ever will either.

It’s part of the fun of being a designer — you have to be firmly set in a lifetime leaner mindset to succeed.

Apply for jobs that will allow room for professional growth, not jobs you’re already an expert in.

Always push yourself. No one can move your career forward other than you, so own it.

If you’re willing to put in the time and hard work, the sky is the limit.

How to Land an Interview: Advice From InVision’s Recruiting Team

I get asked often what it takes to have a standout application when you’re applying at InVision, and what traits recruiters look for since they’re hiring for remote job opportunities. The hiring process at InVision has changed GREATLY since I interviewed here. Back then we only had 50 employees, so my interview was a chat with the director that contacted me about the job, then a chat with 2 VP’s then a chat with Clark himself, which I’ll fully admit was incredible. He’s just as awesome to talk to 1:1 as he comes across in interviews.

So, since I don’t have anything to do with our hiring now, but I know it’s something the community is really interested in learning more about, I sat down with some of our recruiters and hiring managers to find out what they look for when they’re reviewing candidates. This is by no means a comprehensive list, and there are always differences in opinion, but these are some common themes that came up during the conversations.

Here are some tips to get you started:

If you’re applying for a designer position, do not submit a hideous generic resume and CV.
You’re a designer, use your skills to make your resume and CV stand out from the rest of the crowd.

For the love of all things holy, don’t submit an export of your LinkedIn profile as your resume.
I had no idea that was a thing, but it is. The team here is hardworking, driven, and proud of the work we turn out as a result. Half-assery in your resume and CV are a no. Lack of effort in even applying here is a surefire sign that this isn’t the company for you. Same goes for Indeed.

Make sure your portfolio is up to date. Update it BEFORE submitting your application.
Many people applying at InVision haven’t applied for a job in years, they’re just so excited about the company that they’re giving it a shot, even if they’re happy where they are. I love it. And I get it. I haven’t touched my portfolio in about 900 years either, but having an out of date hideous portfolio will get you axed immediately. Clean it up and show what you can really do. It’s your one chance to stand out and make a great first impression. Make your mark.

Give recruiters and hiring managers access to view your resume and portfolio. 
This completely blows my mind, but sometimes people submit portfolio links that are password protected (no big deal, people sometimes don’t want their current companies to know they’re applying elsewhere), but then they DON’T PROVIDE THE PASSWORD. 😑 I figured it was rare, but I’m told they come across it daily. 😬 Our recruiters are sifting through 1000’s of resumes and portfolios, it would be horrible if you were cut because you forgot to send your password. And don’t get me wrong, if there is someone who seems like an absolutely perfect fit based on resume, they may still take the time to fire off an email asking for your PW, but if your application was on the fence, this will push it into the rejection pile. Also, make sure you submit the right cover letter—several recruiters mentioned getting cover letters that were meant for other companies. 😬

Sending a resume that isn’t tailored to the job description at all is not a good plan. 
Don’t include a bunch of random skills that aren’t applicable. Skilled in Microsoft Office? That’s awesome if you’re applying for a role that requires that skillset. But if you’re applying for a design position, it’s not something you need to list in your things I’m amazing at section. Think of the recruiter as someone looking for a needle in a haystack. If you want to be that needle, you need to make sure you shine way brighter than the rest so they can find you. Related: Spell check is your friend. Add clickable links to LinkedIn, GitHub, Dribbble, etc. to the top of your resume (whichever services apply to the the job you’re applying for). Triple check your contact info, email addresses are often missing a character, phone numbers are off by a digit, triple check tiny details.

Apply for a job or 2 you’re really interested in that align with your skillset. Do NOT apply for 15 different jobs with completely unrelated skill requirements.
If you apply for roles in sales, support, engineering, design, and accounting all at the same time, it doesn’t come across in a positive way. Being excited about the company is a great. But, applying all over the place makes it look like you don’t know yourself well enough to express your skillset and areas of strength, nor do you have a career path in mind. It’s not a good look. Related: The recruiting team told me some really crazy stories about applicants having no clue what we do here and shredding their chances as a result. Research the company before you apply.

Do not ever message random InVision employees on LinkedIn that you don’t know asking them to refer you.
Have questions about what it’s like to work for InVision or about the company culture or about team structure? Fire away, those are great reasons to reach out to a random InVision employee. Asking for a referral is a no. On the flip side, if you worked with an InVision employee previously at another job and had a good working relationship, DEFINITELY reach out to them and ask if they’d be willing to refer you. It helps the recruiting team to be able to ask an internal team member questions about you, especially if they’re on the fence about your application.

If you have past work experience that seems like it doesn’t apply, MAKE it apply. 
Flipped burgers at a fast food joint? Add a line about how it increased your ability to manage customer expectations in a high paced, intense atmosphere. Your past work experience has made you into who you are today. Explain how in a way that is applicable to the job you’re applying for. Don’t just rattle off a list of job responsibilities, frame them as achievements. You can accomplish incredible things in any role—highlight those.

Don’t send a resume that is 987349875 pages long. 
These recruiters are scanning. Sending a 12 page resume doesn’t make you look impressive, it makes it look like you have issues communicating concisely. I was told that 1 page for every 5–7 years of work experience is a good rule of thumb. Additional resume tips: List your most recent work experience first and go backward in time from there. List the month and year you started and stopped working for each previous employer. Even though you’re applying for a remote role, list your location. Some of the remote roles have time zone requirements. And PDF’s are the best format choice for resume submissions.

If the job you’re applying for is focused on measurable goals, include numbers and stats that reflect the impact you’ve had in previous related roles. 
Example: Worked on a homepage redesign that increased customer conversations by 25 percent. Going for a sales role? Include details like the number of accounts you managed, account values, quota attainment percentages, etc.

Inject your personality into your resume, CV and portfolio.
Who are you? Obviously you can’t write a novel, so SHOW who you are. Real humans are reviewing all of these applications at InVision, you aren’t getting tossed into an application sifting program. Think of your portfolio and your resume as a reflection of yourself.

If you’ve been out of the workforce for a while so your projects aren’t recent, just explain that and show something you’ve worked on recently for fun in addition to your previous work.
People have to leave the workforce for periods of time for a wide variety of reasons, it’s no big deal. Just make sure you’re representing yourself fully.

If you worked on a project and it was terrible, don’t include it.
You want to put your best foot forward. Your portfolio doesn’t need to contain every single project you’ve ever done, it needs to contain the best ones, that show what you can really do. Save talking about train wrecks for the interview process, since it’s often a question managers ask.

In your cover letter, make it clear that you’re passionate about working here.
If your cover letter sounds like a generic one you found on the web, it will seem like you don’t actually want the job. Inject your personality, and tell why you think InVision is a great fit for you personally, and what we’re doing that excites you enough to make you want to join the team. What about the company mission resonates strongly with you? Some people think including a cover letter is old school, but several recruiters told me that they ran across resumes that were just ok, but then they read the cover letters and were blown away. Think of it as an extra chance to explain why you’re a great fit. Also, if you’re applying for a job that is a big shift from your current industry and/or career path, the cover letter is your chance to explain it. We have had 2 team members here who were chefs in their last life. Use your cover letter to really sell your worth and explain how you’ll use your skillset to create value.

 

The next question I’m usually asked is, “What kinds of traits do hiring managers look for?” Since I’m not a hiring manager I asked around to find out. These were the common theme:

You need to be a self starter.
Working at a fully distributed company means you have to be able to push YOURSELF forward. You’ll have a great team behind you as well, but there won’t be someone standing over your shoulder pushing you to get your work done at 100% quality. You need to have the personal drive to keep yourself accountable and on top of your game.

You need to be able to ask for help when you need it. 
Again, there isn’t someone sitting next to you watching you struggle, if you get stuck, you need to be able to swallow your pride and reach out to someone for assistance. (This is something that is SO hard for me, both in my personal life and my professional life. Working remotely has really helped me grow in this area.)

You need to have excellent written and verbal communication skills.
Now, this one varies in weight depending on the role you’re applying for. I’m an introvert, but I’m able to communicate clearly and concisely when I’m writing. It’s a huge plus working at a company where a majority of our interaction happens over Slack, InVision, and in Zoom conference calls.

You need to be a team player.
At InVision our culture is one of supporting one another. It shows in everything from our team meetings, to the tools we use, to our charity donation matching, to the way the team comes together to support coworkers in crisis. A few examples: A co-worker lost her house in a fire, and within hours there was a GoFundMe set up by a teammate with InVision employees donating $, in addition to sending clothing and care packages. Two of our team members were stuck in Puerto Rico during the last major hurricane due to cancelled flights. Team members came together as a group to find passage for them to get out just before the storm hit, calling in favors from friends and family who work in the airline industry. My daughter ran into a really scary health issue last year, and a coworker immediately put together a GoFundMe to buy her an Apple Watch for fall monitoring. InVision just has a truly incredible, team oriented work culture. We work cross departmentally often. Sometimes people come from cut throat environments where they’re used to people having to throw knives to succeed. That’s not our thing. People here work hard to help each other succeed, and pitch in when help is needed. If you’re a “Me” person and not a “We” person, the company culture at InVision probably won’t be a good fit for you.

I hope these tips help, and that you decide to apply!

Sending the most enormous thanks to Jackie Velasquez-Ross, Julie Rathert, Frank Coppola, Amber Henry, Diane Thorburn, Kerri McKinney, Makenna Barley, Lorena Martinez, Clay Cook, Josh Brown, and Kristin Walshe for taking time out to provide these fantastic tips! You’re so very appreciated! ❤

You can check out our job listings and apply at: http://www.InVisionApp.com/jobs

 

Just Build It

Raise your hand if you, or someone you know has ever run into this scenario… Everyone? Yep, it happens often, and it’s the worst. In some orgs it doesn’t matter how many red flags you wave, or if you wave them so hard and so long that your arms fall off. There are stakeholders who flat out refuse to invest in the research necessary to ensure that you’re building something your audience actually needs.

And then getting blamed for the product’s failure is just the icing on the cake. If you run into this there are 2 things you should know:

A. You tried. You can lead a horse to water, but you can’t make it drink.

B. It’s not your fault, don’t get down on yourself.

You can push and push and push but if the stakeholders in your org refuse to understand the power of design thinking and the value in user research and usability testing, there’s not much you can do other than bounce and look for a job at a more design centric org. Or at least an org that is open to learning more about the value of design.

You could build the best product in the world, but if there is no audience for it, it’s going to fail. If you encounter this situation, just keep your head up and continue moving forward in your current job or toward a new one, your choice. 🙌

(Or come work at InVision, because we don’t have this problem!) 🙂

Don’t Just Decline Opportunities—Pay Them Forward

Over the last few years I’ve been given incredible opportunities to contribute to all kinds of publications. Joining the team at InVision has opened so many doors for me—our incredible team is so supportive, and I’m grateful to all of them for all that they’ve done to help get me to this point in my career! (I’m looking at you Clark, Clair, Kristin, Leah, Stephen, and so many others!)

At one point I started to get overwhelmed with press requests coming in. I couldn’t keep up, but didn’t want to let anyone down by not contributing. I talked to my mentor about it, expressed how grateful I was, but how I was running out of hours in the day (and night).

He said something that SHOULD have been obvious and top of mind, but it wasn’t. I was so embroiled in stress over the thought of not being able to keep up when so many other people weren’t given these chances that it didn’t even cross my mind. He said:

“It’s awesome that you’re being asked to contribute in so many ways, but you’re only one person. Don’t feel guilty about having to turn these opportunities down. In fact, it’s a chance for you to share the opportunities with others. When you’re tapped out, it’s ok to pass them along to someone else in the company.”

The lightbulb went off in my head, my stress level rapidly declined, and from that point forward, I started passing along opportunities to coworkers as they came through. It was so much fun being able to help insanely talented people who sit back and quietly kick major ass at their jobs every single day get their names out there.

One of the first PR reps I ever worked with, Leah, told me once that her favorite part about her job was having the opportunity to help people launch and grow their careers through press channels they wouldn’t otherwise have had access too. She is not only insanely talented, she’s an amazing human as well.

Contributing a post, guest starring on a podcast, speaking at a conference, or contributing quotes to a publication can change the entire trajectory of a person’s career. (It certainly did mine!)

So, what’s my point here? This mentality applies to all kinds of situations, not just press related ones. Asked to work on a big project but can’t contribute? Is there a mega talented, super driven junior designer who you know would crush it? Pass their name along. Get a call out at a major meeting for something you worked on with a team? Follow up with a “this wouldn’t have been possible without XY & Z”. Something that takes 2 seconds and seems incredibly small to you may be a huge stepping stone for someone else.

If you’re a person who is regularly given channels to push your career forward, give someone who might not have access to those opportunities a chance to shine. Don’t just decline an opportunity—pay it forward if you can.

People Who Get Hired Don’t Get Hired

Photo by David Werbrouck on Unsplash

Recently a number of my friends in the industry have been applying for new jobs. Some get those jobs, and some don’t, but they’re all insanely talented.

I noticed a trend in the people that got the jobs. They had all been shot down in the past.

A majority of people don’t get every single job they apply for. In fact, I’ve never met a single person in my life who got every job they applied for over the course of their career. I’m sure they exist in small pockets of the universe, but it’s extraordinarily uncommon. Little known fact, I didn’t get the first job I applied for at InVision. 3 months later an incredible opportunity opened up here that I was a much better fit for, and I got a “call back” to reinterview.

When you get shot down, don’t burn bridges. Don’t go on a social media rampage. Don’t give up on your dream. And most importantly, don’t pretend it doesn’t hurt.

It drives me crazy when people are upset about getting a rejection letter, and others tell them to suck it up and just learn from it, and use that rejection to motivate them to move forward. Is the second half good advice? Absolutely. But the first part is garbage.

Don’t just “suck it up” when you’re rejected—let yourself be upset. Feel devastated for a bit. Just don’t get stuck in that state and let it consume you.

Questioning your skillset and your abilities is an absolutely, 100% human response to rejection. Don’t feel like you’re all alone in that feeling. Millions of other people ALSO didn’t get a job they really wanted that day and feel the same way you do, whether they show it and/or admit it or not.

Get that feeling out of your system, THEN pick yourself up, brush yourself off, and move forward. Don’t feel like a weirdo for being upset and hurt, and feeling less confident than you did prior to receiving that rejection letter. Own it. Everyone goes through it. But the ones who are successful keep moving.

Once you get through the feeling like garbage stage, THEN move on to the “what can I learn from this” stage. Shoot the company an email and see if they have any feedback. Many of them aren’t able to respond to a majority of applicant followup emails due to the sheer volume of applications they receive, so don’t feel bad if you don’t hear back. But other companies can respond, and appreciate you requesting that feedback.

There are some situations where not getting through to the next hiring round is due to something completely random/out of your control, that has nothing to do with your skillset. For example:

1. Some companies use automated check lists that scan resumes to check for keywords to get them through the first application round to the “speak to a real human” round. Make sure that your resume is customized to very specifically align with the job description of the job you’re applying for.
2. You may be OVER qualified for the job. Some companies know after a glance at your resume that they could never afford you.
3. Titles can trip you up. As a freelancer, adding “CEO of XYZ” may seem like something that will give you a leg up in the hiring process, but it can get you instantly axed as a candidate if you’re applying for a mid level or managerial position.
4. The company may be posting the position as a legal requirement, but already have someone internal in mind for the gig.
5. They may only hire people with referrals, and if you don’t know someone internal you have no chance. Lame, but it happens.
6. They did a terrible job creating the job description, and the skills listed and terms they used aren’t actually what they’re looking for. This happens way more often than you’d expect.

So what I’m trying to say is this: Not getting a job you really want is terrible—everyone goes through it at some point in their life, typically many times. And it’s going to hurt (a lot) regardless of the reason. But don’t throw in the towel when it happens. I knew a person who applied for 125 jobs over the course of 3 months before being offered a position. Giving up is the ONLY way to 100% guarantee that you’ll never end up in the career you truly want.

Just work hard and push ahead, even if it’s a millimeter at a time. Even if you hit a rough patch, run into people trying to block your path, or trip yourself up with a poor life choice, you ALWAYS have the option to get up, brush yourself off, and keep moving forward in the direction you want to go.

5 Handpicked Gifts For Designers

1. Slate 2.0 iSkelter Lapdesk in Walnut Bamboo
   
   
2. Aeropress
3. LED Lit Tracing Board
   
   
4. Light Box 

   

5. Floating Swing Hammock Chair with Umbrella

The Career Building Power of “No”

I was chatting with some friends this week, and we got on the topic of how hard it can be to fire clients.

I mean, they’re giving you their money, and you obviously want to keep a strong freelance following and your good reputation.

Here’s the thing. Keeping a client who is a holy nightmare to work with is counter productive on soooo many levels.

Give yourself full permission to fire terrible clients, guilt free.

If you’re considering firing them, one or more of the following are probably true:

#1 They suck as human beings.

#2 They’re taking advantage of you by trying to make you feel guilty about your fees/the amount of time it takes to finish their project.

#3 They’re the actual worst at communicating, which means you’re wasting time you could be working on other projects waiting for them to respond/wrestling decisions from them.

#4 They’re paying you late/refusing to pay for something you’ve already completed.

#5 You’re just not vibing, and it’s frustrating both you and the client in a big way.

Toxic clients are detrimental to ALL of your design work—not just the work you’re doing for that one client.

If any of these issues are occurring, give yourself 1000% permission to fire them, guilt free. Why? The stress they’re adding to your life is taking away from the other awesome clients you’re working with. They’re negatively affecting the quality of ALL of your work, not just the work you’re doing for them.

Keeping a toxic client will not have a positive impact on your career.

Choosing to keep a toxic client around to “keep your good name” isn’t going to have that effect. The rest of your work back sliding is going to damage your reputation, and there’s a high chance that they’re not going to recommend you to their peers anyway after the fact.

It’s always ok to respectfully fire awful clients.

When firing a client needs to happen, don’t just tell them to take a long leap off a short pier — have an open and honest conversation about your concerns.

Sometimes that conversation on it’s own will resolve the issues you’re encountering. If it doesn’t, tell them that you’re sorry, but they’ll need to find a designer who will better fit their needs for the remainder of the project and issue a refund for any project work you haven’t completed yet. That way you’re not “blaming them” for the issue, and you’re not saying you refuse to work with jerks. You’re just peacefully parting ways.

Fear of bad press isn’t worth destroying your sanity and your career.

Even if they rage out and try to blast your reputation afterward, there is a good chance that others in the industry will already be aware of how awful they are to work with. And if people aren’t aware, they will be when they see the client publicly blasting someone. Consider it a public service if that happens. Other designers will know to steer clear. The benefit of removing the negativity from your life is worth the gamble regardless.

Sometimes you can finish the current project and just gracefully decline additional work with the tried and true, “I apologize, but I won’t be able to take on this new project.” You don’t have to make up excuses, you don’t have to lie about a huge workload (especially since you’ll be looking for additional work), it’s ok to just say no.

Don’t get me wrong, you need to pay your bills. And you’ll always have clients that are difficult, it’s just part of being a freelancer.

But you need to know where you draw the line between difficult and toxic (and that line will be different for every freelancer). ID that line and stick to it. Saying “no” and firing awful clients will save both your sanity and the quality of your work (and your career) long term.

Contribution: Women in Tech Share Positive Experiences and Advice for Landing a Great Gig

Lately there have been a lot of blog posts outlining stories of battles women have won to represent themselves in the technology industry, and hurdles they’ve overcome to fight for gender equality in the workplace.

What there aren’t many of, though, are posts explaining that not every company puts those hurdles in the way or makes those battles necessary.

Continue Reading…