Google Analytics Free: Your Data Is Fake (But It’s Probably Ok)

I recently discovered that users of Google Analytics Free don’t always fully understand what they’re seeing when they log into their dashboards. They think they’re looking at their actual, honest to goodness data. So let’s clear some things up: 1. Your data is fake. “What are you talking about! It’s not fake, there are graphs!”... Continue Reading →


Designing with Analytics Insights: Because People Lie

Users Lie Why integrate analytics in your software designs? Because sometimes, users lie. It's not always on purpose, in fact, most of the time it's not on purpose. For a majority of people on earth, our memory recall is just straight up flawed. We have conducted studies in the past in which folks would tell us... Continue Reading →

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