Tonight I was chatting with a friend, and he asked a question that comes up with my friends and family on a fairly regular basis: “Why do you love being a designer so much?”
Normally I ramble off a long list of detailed reasons, most of which include design jargon and acronyms. This time I decided to break it down into 8 easy to digest one liners. They went something like this:
Being a designer is amazing because…
After I rattled off my quick list, my friend seemed to really get it.
His response was, “I’m pretty jealous that you found a career that you love so much. Most people never get to experience that feeling.”
He’s absolutely right. Having the opportunity to design for a living is a magnificent gift.
We’ve all been there right? A company advertises their product as “free”. You get all excited and run out to their site to sign up. You provide your name and email address, maybe even a bday, no big deal. Then you hit next only to find that they want your #$(%&*$ credit card number!
Why? Why do companies do this? They are CRUSHING their onboarding conversion potential! This is the LAMEST UX on the face of the earth. Other than, you know, nuclear reactor buttons being poorly arranged.
Horrible practice though, seriously, especially when your target audience is even remotely tech savvy. You need to gain user trust before folks are going to fork over their credit card numbers. By asking for it too soon in the workflow you alienate people who could have become paying customers over time. Not only did you alienate them, you just completely obliterated any semblance of brand trust that could have existed straight out of the gate if it weren’t for your shady, lame onboarding UX.
So in a nutshell: Stop it. Right now. If you’re guilty of this, fix it. You’re brutally murdering your company’s sales potential at the very first user touch point.
So my kiddo entered this international festival singing contest (record a song, send it to the festival selection committee, 16 finalists are picked, then they narrow it down to 3).
She won 3rd place! I was mega pumped for her. What exactly does this have to do with UX?
Today, an Amazon Fire HD magically showed up at our doorstep. We had no idea that 3rd place came with fun tech perks!
So the Fire arrived, she freaked and started opening it. Then something MAGICAL happened.
A ray of light shone down from heaven on the box. Amazon has PERFECTED the art of keeping parents and kids from accidentally amputating fingers while trying to get their packages open! The UX was so epic, in fact, that I made her stop mid tear to take this pic!
Her response? “Only you would stop to take a picture of this, mom… but it is great UX.”
Ah the joys of raising a tech loving kid who gets me. I will cherish this exchange and recall it 2 years from now when she hits her teens and is embarrassed to be seen with me. 😉
Thank you Amazon for rocking my UX world with your killer packaging (and de-packaging) setup. It caused unexpected delight all over the place here tonight.
It was also a fab reminder to always pay attention to the little big details. Positive experiences with your brand can start way before a user even touches or downloads your product. Take advantage of every single touch point, no matter how small, to make your brand shine. Paying attention to little tiny details can make a great big impact.
Recently I wrote a blog post about how there are currently a couple of really great mobile usability testing tools out there, but I couldn’t find any that did everything I needed.
I tweeted my article, and one of the partners at Zurb shot me a message. We got chatting about SolidifyApp and UXRecorder and how I really wished there was a single tool that did what those two tools do best.
SolidifyApp lets you create clickable prototypes for usability testing, then does gesture tracking, allows you to create tasks that need to be completed by testers, gives them the opportunity to give feedback and then gives you some killer stats.
UXRecorder does screen & gesture capture, as well as audio & front facing camera video capture of tester faces.
UXRecorder lets you enter URL’s for web apps and prototypes. I tested it this afternoon and you can also enter your SolidifyApp Usability Test URL in UXRecorder, and combine the best of both worlds into one killer Mobile Usability Testing solution!
1. Gesture tracking data
2. Screen capture video
3. Gesture capture video
4. Front facing camera tester facial video
5. Tester audio
6. Task completion statistics
7. Written user feedback
It does all the things! It’s Mobile Usability Testing magic, I’m telling you! And, it only takes minutes to set up! Goodbye Mobile Usability Testing market gap! I am majorly pumped about this solution!
The best part? SolidifyApp has a 30 day free trial, and UXRecorder gives you a 30 second free session to test their app out before you commit to purchase to ensure that it’s the right solution for you! (I can tell you from experience that once you’ve tried SolidifyApp, you’ll want to subscribe. It’s currently one of my favorite usability testing tools!)
UX Recorder http://www.uxrecorder.com
I’ve been searching for weeks trying to find this Mobile Usability Testing combination! I hope it serves you all well!