Humanizing Your Brand: Step 1 – Give It A Face. (Literally)

So social media, when used properly, can give your brand a major boost in visibility. The key is to not sound like a robot retweeting machine. (And if your social media strategy is to USE a robot retweeting machine, then you're doing it wrong.) Step 1: Give your brand a face.  I mean this literally,... Continue Reading →

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Stop Asking For Photo Access During The App Install Process!

So when iOS8 came out, I had to clear a boatload of misc apps and photos and such to install the over the air update. (I realize I could have plugged in and done it through iTunes, but deleting 8654 apps sounded like less of a hassle at the time.) I deleted Facebook, Twitter and... Continue Reading →

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