MVPs: Minimum Viable Product Mutants

Over the course of the past few years, MVPs have begun to mutate. I'm not talking fun, turtle power mutations, I'm talking product stomping, Godzilla style mutations.  People are managing to completely skip over the "V" in MVP.  Why is this occurring? True MVPs MVP stands for Minimum Viable Product. The concept seems to have... Continue Reading →

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3 Unsubscribe UX Rules To Live By

Today I got the 9,347,598th notification email from a startup I was checking out a few months ago when they were in beta. I realized that their incessant emails were really starting to irritate me, and decided it was time to unsubscribe. I went to the email footer, and found something even more irritating. No... Continue Reading →

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