UX Win: Amazon Fire HD Packaging

So my kiddo entered this international festival singing contest (record a song, send it to the festival selection committee, 16 finalists are picked, then they narrow it down to 3).

She won 3rd place! I was mega pumped for her. What exactly does this have to do with UX?

Today, an Amazon Fire HD magically showed up at our doorstep. We had no idea that 3rd place came with fun tech perks!

So the Fire arrived, she freaked and started opening it. Then something MAGICAL happened.

A ray of light shone down from heaven on the box. Amazon has PERFECTED the art of keeping parents and kids from accidentally amputating fingers while trying to get their packages open! The UX was so epic, in fact, that I made her stop mid tear to take this pic!

Her response? “Only you would stop to take a picture of this, mom… but it is great UX.”

Ah the joys of raising a tech loving kid who gets me. I will cherish this exchange and recall it 2 years from now when she hits her teens and is embarrassed to be seen with me. 😉

Thank you Amazon for rocking my UX world with your killer packaging (and de-packaging) setup. It caused unexpected delight all over the place here tonight.

It was also a fab reminder to always pay attention to the little big details. Positive experiences with your brand can start way before a user even touches or downloads your product. Take advantage of every single touch point, no matter how small, to make your brand shine. Paying attention to little tiny details can make a great big impact.

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