Insert thumb and lift to open? It’s a dirty lie!
You know what happens when I need to open one of these bad boys? I poke it with my thumb and the cardboard collapses into an infuriating tent.
Then I poke it with a few other fingers, thinking one of them must be the “right” finger, until ultimately I jam one & curse (poor UX can be literally painful).
By this point I’m legitimately angry, so I grab the nearest knife and stab the box an unhealthy number of times.
Afterward I feel some remorse for taking out my unbridled rage on a box of noodles & chemically enhanced cheese sauce, but by then the damage is already done.
A detail as small as poor packaging can legit destroy an otherwise positive user experience. Every time I see a box of mac and cheese in the store, I feel annoyed. Negative user experiences leak into the subconscious and color the way people view entire brands.
Don’t let your product become the mac and cheese box of user experience, keep an eye on the little big details!