You know what fills me with instant rage and just about gives me a nervous twitch? When I’m Googling the daylights out of something, and then, like a ray of light shining down from heaven, a link to exactly what I need from a reliable source appears on the screen.
I do an internal happy dance, click the link and am redirected to some mega lame, poorly executed mobile web app that hardly contains ANY content, let alone the content that I really need! And then, in tiny letters at the bottom of the garbage mobile web app screen, there is a link to the desktop site.
“No! I do not want to go to your freaking desktop site to re-search for something that I already found! And now I hate you and your brand!”
This phenomenon is especially frustrating when I’m trying to buy something online. The result? I go back to the search results page and click the next link. I do NOT click through to the desktop site and search again.
One person not buying due to garbage mobile UX? No big deal. For a major retailer, thousands of online shoppers getting frustrated and going to a competitor site with a better mobile experience? It’s a huge deal, and the lost revenue dollar signs escalate exceptionally quickly.
If your company moves to a mobile web app experience, keep a CLOSE eye on your conversion rates. I’m far from alone in my intense hatred for search redirects to lame mobile web experiences.
Can we all just agree that it’s absolutely horrible UX and that it really needs to stop? Right now? Today? /end rant