How to Build An Amazing In-House Product Design Team

 Schoolwires Product Design Team

While conversing with some of my UX pro peers recently, I discovered that in-house design teams at software companies are extremely varied in make up. Some places have great team dynamics and others really don’t. At my company Schoolwires, we have a completely awesome Design & Innovation team with members that work incredibly well together, not only from a personality stance, but from a combined powerhouse of skills stance. So today, I’m going to focus on answering  the question:

What does it take to create a killer in-house Design and Innovation team?

1.      An Incredibly Innovative Vice President

At my company we have a VP of Product Design and Innovation who is one of the most contagiously creative, innovative people I have ever met. You go into what should be a mundane meeting with him, and come out feeling inspired every single time. He also has a vision of the future of technology that reaches out decades. He’s always thinking about the next next, with his finger on the pulse of the latest and greatest apps and software and technology trends.

2.      A UX Manager Who Thinks in Wireframes and Dreams Code

Our Manager of User Experience literally thinks in wireframes and dreams code. She hears a concept and immediately starts brainstorming the wireframes in her mind. She is incredibly talented, and has a background in code, so she not only pictures design in her mind, she knows how to MAKE the things she envisions. She’s also a mobile developing/designing genius. Cap that off with being a phenomenal, supportive manager and you’ve got Sara.

3.     Three Creative UX Architects Who Love to Design

We have three fantastic architects on our team who really enjoy designing. Our architects do the data layer/api/business layer work for all of our projects, but they also lead designs and create wireframes at times.They are able to tell us at a glance if what we hope can happen is actually feasible. If we had to wait until our designs were passed off to development to find that information out, we’d end up with hours and hours of additional rework time. Don, Heather and Craig are the key to keeping us agile.

4.     Two Extremely Talented UX Designers 

Our UX designers are fantastic.

Danelle makes our CMS interface and our mobile apps look like works of art, and can kick out gorgeous high res mockups on a dime! She is constantly looking for the latest and greatest design tricks and tips, and brings fresh ideas and concepts to our products on a regular basis to ensure positive user experiences.

Kelly is an epic interaction designer. She comes up with new innovative ways to make our products even more interesting and user friendly! She focuses on a user centered design approach to ensure that our latest features and product enhancements will positively impact the lives of our clients.

5.      A Content Strategist With A Background in Psychology

Our Content Strategist & UX Editor Jennifer loves conducting user research & usability testing regularly, writing user friendly microcopy to ensure consistent voice and tone,  reviewing and collaborating on designs to ensure usability, analyzing product statistics to identify trends, and discovering all the ways we can make our clients lives easier through design.

The 8 of us work together exceptionally well because we work in an environment that supports open sharing of ideas. We all have the utmost respect for one another, and our leadership team has made it clear that every member of the team is valued, as are their opinions.

It’s also accepted team wide that no one is perfect, nor are they expected to be. Sometimes we’re right, and sometimes we’re wrong but the safe environment for sharing both good and bad ideas leads to incredible collaboration and ultimately stronger, more innovative, user friendly products.

You don’t have to go freelance to love your job! Our department is living proof that in-house design team utopia does exist.

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