Usability Testing: The Money Saving Ego Killer

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Ever had a feature idea, tested it and had clients hate on the idea so hard during usability testing that it completely crushed your ego?

It happens. But the thing to remember when it happens is that if you hadn’t tested it, you’d have spent a ton of cash in wasted man hours developing something no one wants!

Better to have just your ego crushed early, rather than your ego AND your wallet crushed later!

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