Designers: No Matter What You Do, You Can’t Make Everyone Happy All The Time

So you launch your latest product or website enhancements, and you get a mixed bag of responses from your clients.

You slaved over your design for months, perfecting every detail.  You did tons of user research, and applied your findings to improve usability, but when you launch there are still people who complain, and hate it, and for a split second you feel that creeping frustration in the pit of your stomach. How is it possible that even with all of the killer improvements you made, people are still hating on your design?!

Here’s the thing. In life, in EVERY situation in life, you can’t make everyone happy all the time. It’s not humanly possible to please every single person in every single way. And, design trends come and go, what’s popular today won’t be popular 5 years from now, or a year from now, or even in 2 months in some cases.

So now you’re thinking, “Great I’ve set myself up for an totally unattainable goal, why even bother making all of these fabulous improvements?”

Why? Because we are innovators, a creative group of people who look at user problems and come up with solutions. We’re not going to sit back and let our products sink into outdated oblivion, we are PASSIONATE about our products! We live to make them the best they can be!

Instead of letting negative feedback get you down, view it as a stepping stone on the path to innovation. Absorb it, learn what you can from it, and then continue innovating and creating and bringing your products to life!

Like I said, you can’t make everyone happy all the time, but when you’re a designer, it sure is fun to try!

PS: This post was inspired by a conversation I had with Barry Briggs (@quiffboy) and Rick Threllfall (@rick_threfall) on Twitter today. Thanks for the stimulating conversation! 🙂

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