Recently I had the opportunity to present at the 2013 Web Conference at Penn State. My session focused on some Pareto Principle Based User Research that I’d had the opportunity to conduct for Schoolwires. We are always interested in new user research methods and usability testing tools. We’ve found some great ones over the past few years, but this particular research method was probably one of the most powerful.
It’s Quick and Cheap
To be honest, we have an extremely supportive senior management team, so we have the resources available to spend whatever is necessary to to ensure that our testing is getting done thoroughly and the right way. It just so happens though, that this method is incredibly cheap!
If you’re working for a company that keeps telling you that you don’t have the time, money or resources available to conduct user research, then this is the study for you. It’s amazingly quick & cheap, and it yields powerful results!
This PowerPoint Reads Like a Blog
You’re going to notice that these presentation slides are really plain, and bulleted and detailed. I wanted folks who attended my session to be able to download the presentation and recreate the entire study with ease when they left the conference and went back to their organizations, so I wrote the presentation more like a blog post.
Check It Out
You can check it out here: User Research Power Tool: Pareto Principle Based Usability Research
I hope you all find this research method as beneficial as our organization did!